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Business

How to Get Clients as an Artist or Creative

This video is for you if you want to know how to get clients as an artist or creative, and how to sell artwork – whether you’re an artist, surface pattern designer, fashion designer, fashion illustrator, or creative of any kind 🙂

I’ll show you my step-by-step process so you can bring in clients from day 1.

Come on, hit Play!

Do you want to make money as an artist or creative of any kind?

This video is for you!

And, if you already watched the video tell me in the comments:

  • What other tips do you have for fellow creatives on getting new clients?
  • Do you have any question for me?

And if you want to watch all the future videos, remember to subscribe to the YouTube channel, follow me on Instagram, or join me via Email 🙂

I want to hear from you, and I’m so eager to get to know you!

See on the next video byeeeee!

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P.S: Did you know there’s a new COMMUNITY in Fashion Step-by-Step for you?

Yessss!! Now we can hang out together with other fashion artists + creatives!! Just sign up below and you’ll get the link to enter the community + some great freebies 😉

(With LOVE!)

Filed Under: ASKaren (Ask Me Anything), Business

The Roadmap to Build YOUR Fashion Business – plus a super fun quiz!

When you have a new dream + goal…

When you have a new dream and goal is quite easy to get lost in the joy and excitement, and it’s your go-to option to start doing random things that you truly believe will be helpful, but actually are not taking you anywhere – that happened to me a lot, when I decided to become a fashion designer + illustrator, when I decided I wanted to build my freelance business, and when I started working in fashion.

We want that dream to come true so bad, that we just do things and learn things without a plan, without knowing if we’re making progress, and without feeling we’re making any progress.

I know how you’re feeling, I know what it takes to build a business you love doing what you want, and I know it would’ve been easier for me if I’d made some things a bit differently – more planned 😛

That’s why I created the Roadmap to Build your Fashion Business, this is a tool that will keep you on track towards your dream and your goal of building a business in fashion. And, it’ll guide you through the steps you should take before you’re completely ready to launch your business (strong + confident + prepared to succeed!).

Are you curious?

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Great! This is the Roadmap to Build your Fashion Business

As you can see, the roadmap is divided into three sections; these sections are the phases of your preparation towards your goal. Each phase is different, and they have their own and unique milestones.

To use the roadmap properly, you first have to:

  1. Clarify your destination
  2. Then figure out  your current location within the roadmap (what phase, and what milestone)
  3. And finally, use the milestones as a guide for what you have to do from now and until you’re ready to launch your business 😀

Are you ready?!

1 | Clarify your destination

On my post Yes, you can!, you told me WHAT you want to do, and WHY it’s super important to you. By defining your WHAT + WHY you established your end goal: your destination.

For some people that destination can look like this:

The first (pink) and the second (coral) parts of these statements can be interchangeable to create other kinds of destinations. Your end goal is yours, and it can be similar to these examples or completely different. But all of these destinations (and yours should) have in common 2 things, they define:

  1. What you’re going to do, and
  2. How you’re going to do it

A lovely example is from one of my students, Kellsi:

“I want the freedom to create, inspire, and influence humanity. I want to excite the hearts of people with beautiful creations, giving them a touch of ‘truth, beauty, and goodness’ to add to their world.”

Play with your destination, it is your dream, and it can have and be whatever you want 🙂

So, write your destination down, and keep it close because you will need it all along your journey.

Okay, now you know where you’re going, but then what? How do you know what you should do now? How do you keep on track?

You need a plan. You need to trace the path you have to take from where you are to where you want to be. That’s where the roadmap will be helpful, but first, keep reading 😉

2 | Figure out  your current location

Now that your destination is clear, it’s important to know your current location so that you can know what steps you should take afterwards.

When your destination looks like the examples I gave you before. When you want to build a thriving business being a fashion creative/artist (you know, fashion designer, fashion illustrator, or surface pattern designer), you have to follow certain steps + you have to complete certain tasks. And when you finish them in order and purposefully, everything will be a lot easier for you than being like a headless chicken doing random things randomly.

All the steps you must fulfill before launching your business are included in the Roadmap to Build your Fashion Business, which you’ve seen already. As you know, this roadmap has three phases, and they determine how close you are to your goal + what you must do now. These are the phases:

  • Starting out
  • Skilled but confused
  • Almost ready!

Sometimes it’s quite easy to identify your location within the roadmap, like when you’re super new and you just decided to learn  and pursue a business or career in fashion.

Other times confusion gets in the way, and it’s harder to know if you should continue with the next step. And sometimes you don’t even know what the next step is!

So, I prepared a little + FUN quiz to help you determine your location within the roadmap, and a quick guide for each of the results (the phases :D) 

Ready?

Here’s what to do:

  1. Follow the quiz
  2. When you’re finished continue with the next step on this page
  3. And click the link that corresponds to your result 😉

3 | Your current location + milestones

What are your results? What is the phase you’re located at? Click in any of the images below, according to your quiz results.

This is just the beginning of this FANTASTIC journey, and the fun will just increase 🙂

Now that you’ve taken the quiz + know the phase you’re located at, it’s time to get a little narrower. So, take a look at the milestones from the phase of your results, see what steps you’ve completed so far, and determine what milestones you still have to complete (this is your exact position within the roadmap). 

You can continue your journey from there, and track your progress as well.

And remember to tell me at what phase of the roadmap you’re located, what’s the next milestone you have to complete, and your thoughts on this resource 😉 – share with me in the comments!

See on the next resource, byeeeee!
My-Name

WANT THE PRINTABLE VERSION OF THIS GUIDE?

Get it here!

P.S: Have you seen the COURSES I have for you at the Fashion School?

They’re FUN + COMPREHENSIVE + AFFORDABLE! If you want to go deeper in your learning and complete those milestones faster, go check them out 😉

Just click the button below.

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Filed Under: Business, How to Become a Fashion Designer, How to Become a Fashion Illustrator

We need to talk about SUCCESS

First than anything I want to thank you for all your support with the free email course Become a Profitable Fashion Creative and the paid course Thriving as Fashion Creative, your great emails, and your awesome questions!

Really, it means the world to me that you’re following along the lessons, doing the homework, and letting me know your doubts. And I love the interaction and meaningful conversations we’re having over email.

Well, today I wanted to bring some of those doubts and questions to the light since a lot of you are having the same doubts + questions + fears. And I believe it’s important to address them because they could be holding you back too.

The most common questions are these (with the quick version of my response to them):

What if I’m self-taught? Is there something wrong with being that passionate enough about fashion illustration that you’re willing to spend time + effort + money to teach it yourself? I bet there’s nothing wrong with that.

Sometimes we feel (I’ve felt it too) that people perceive us as less competent or less capable to do our work if we didn’t go to school to learn it, but most of the times that’s quite the opposite.You’re actually demonstrating you’re resourceful + capable + competent.

You’re proving that nothing gets in your way to accomplish what you want. And that builds trust in clients because it makes them know + feel that you won’t stop until you get their work done.

What if I’m too old? It’ll never be too late for you, no matter your age because it’s always better to know that you had the courage to follow your dreams + learn along the way + become better than conforming with a life that you don’t like (completely).

What if I can’t be a big fashion illustrator? We’ll expand on this in just a second, but in the meantime think about what you really want to accomplish as a fashion illustrator? Maybe going beyond fame + fortune.

What if I live in a place where fashion illustration is not taken as a real career? Now that’s not an issue at all – yay! You have the internet at your fingertips; that means you have the whole world at your disposal.

So, it doesn’t matter if you live in a little town, or in a Country where fashion illustration seems to be nothing more than a lucky strike or a joke. You can have your headquarters anywhere in the world, as long as you have an online presence + strong systems + an effective strategy.

What if I don’t know enough or have enough information? The information is something you can acquire pretty easily, sometimes you’d have to spend time + effort to get it like maybe searching for it on the internet or library, or experiencing it. And sometimes you’d also need money in addition to the time and effort you put like purchasing books, enrolling in courses, or attending to school. But that concern is something that you can get out of your mind because the access to information is easy, nowadays it’s way easier than ten years ago.

What if I don’t know how to run a business? You can learn it. There’s nothing in this world that you can’t learn. Fear not + learn + take action, you can do this! 🙂

 

The fun thing is that all these doubts + fears are related to one thing: SUCCESS.

Each doubt is subtly questioning ‘will I be successful?’

In one of the lessons of the free email course, and on one of my previous posts I told you that to bring in consistent revenue as a fashion illustrator, you need three things:

  • Skills. If you have been learning or if you already feel confident about your skills I have to congratulate you because most people isn’t willing to take action.
  • Style. Your authentic style is something you work on intentionally, but it’s also that evolves with time, so the more you work and create, the clearer it’ll be for you.
  • Showing Up. For this, you’ll need to learn how business works for a fashion illustrator, and then you’ll need to show up and put yourself and your work in front of your ideal clients and customers.

But first, it’s quite important to define what success means to you.

 

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So, what does success mean to you?

Sometimes it’s quite easy to confuse success with fame and tons of money, but success actually goes further than that, and it is relative. It is different for each person, so it’ll mean something different to you than what it means to me.

Success is what you want it to be:

  • More than enough money to live and go wherever you want, to support your and your family’s dreams?
  • A certain amount of money per month, maybe?
  • More than enough time to enjoy life and make beautiful memories with your loved ones?
  • Being able to do beautiful + fulfilling + meaningful work that feeds your soul and your bank account?
  • Appearing in each and every single fashion magazine as one of the top illustrators?
  • Traveling around the world from one fashion runway to another?
  • Living in a beautiful place and be able to take care of your family while you make a living doing what you want?
  • Being able to run a business that is fulfilling + pays the bills on your own terms?

Whatever success is for you, you must define it so that you stop pursuing someone else’s definition of success. This way, your vision, your goals, and the steps you should take will be clear as water, and it’ll be so much easier for you to keep taking action and stop worrying if you’ll be able to be successful or not 😉

Because becoming famous sounds great and everything, but really what’s more important to you? Being the equivalent of the next Kim Kardashian, or putting food on the table (and more than food!), turning this passion into something more than just a hubby, making your family, hubby, kiddos, and YOURSELF feel proud of you.

I’m not telling you that appearing in magazines, becoming well-known (or famous if you will), and being Insta-it is not possible, nor I’m telling you that’s dumb. Of course, that’s possible! You just need to adjust your action steps, and it is not dumb at all, if that’s what you really want.

But, I’m telling you that if those things aren’t important to you, then you can remove them from your bucket list. You can cross them off because they won’t make you feel successful anyway, they’d just add clutter to your life. And most than anything you can get rid of them, so they stop taking space in your mind and sneaking in your day-to-day as fears telling you ‘maybe you won’t make it as a fashion illustrator.’ That way, now you can use that space in your head + energy to accomplish the things that you really care about and want.

Ask yourself: what does success mean to you?

What makes your heart beat x1000 times faster?

What keeps you up late at night?

How would your life look like if you achieved success, how would you feel, what would you be doing, where would you go?

 

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Take Action

  1. Create your own definition of success. Use the questions above, and determine what’s imperative for you, and how you would feel complete + fulfilled + successful.
  2. Outline a step-by-step plan to get there. Once your goal is clear, go backwards, and trace a map of all the things you have to do.
  3. Give your best along the way. Start with the very first thing in your plan, and always do your best – this way, you won’t be able to recriminate or feel guilty about anything 😉

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To Finish…

My hope for this post is that you can pursue + fight for the things that are worth pursuing + fighting for you. I hope this post serves + encourages + inspires you to follow your dreams no matter your situation. And I hope you can kick those fears + doubts in the butt because there’s nothing that can get in your way, seriously!

One more thing, before I go.

 

This blog post is part of a series I’ve created to present you the first launch of Thriving as Fashion Creative, an 8-week step-by-step program that’s here to help you turn your passion for fashion illustration into a CRAZY profitable business.

A business that allows you to work and pay the bills doing what you love. You’ll learn how to create your own irresistible business from scratch, how to build your online presence, how to put strong systems in place, and how to create an effective strategy that brings dream clients + turns fans into customers.

Spots are limited, it starts in September 2016, and no other group will open until next year – find out more this way.

Sending you a BIG DIGI HUG!

My-Name

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P.S: Are you ready to build success on your own terms?

Then, I’m waiting for you over Thriving as Fashion Creative!

Spots are limited, the program starts in September 2016, and no other group will open until next year. Go here to secure your spot + get your early bird price.

 

YES, I’M IN!

Filed Under: Business

Freelancing is the easiest, fastest, and best way to start working as a fashion illustrator

10 Reasons to Start Freelancing as Fashion Illustrator

Yes! Freelancing is the easiest + fastest + best way to start working as a fashion illustrator.

It is perfect for you if you want to:

  • Change your career path, and can’t wait to start working as a fashion illustrator.
  • Dip your toe in what’s like to be a fashion illustrator and manage a business.
  • And even if you’re afraid of leaving your job and the security it gives you for something unknown (but extremely exciting + meaningful + fulfilling!).

If you’ve been following me for a while, then you know how I started working in fashion, and you also know I’m all into freelancing (especially if you’re in my free email course Become a Profitable Fashion Illustrator).

But, in just in case you’re new here, here’s a summary…

I was in college (studying industrial design), and I was SO SUPER eager to work in fashion. I wanted to spend my days designing and illustrating, and creating fashion products. Really, I couldn’t wait any longer, so I started designing and creating my own handbags. It was my very first fashion business; it started small selling to my friends, and then to the friends of my friends. Then, I stumbled into a big and huge wall: the time and money I was investing in my handbags business weren’t returning as much as I needed to make it survive.

So, I started searching for a new way to make money doing something that I ENJOYED, to help me grow my handbags business.

That’s when I found out about freelancing. The first ever time I realized I could illustrate fashion from my home, in my spare time, and be paid whatever I wanted I fell in LOVE. I saw a small announcement on a marketplace platform, and I couldn’t believe it! During the whole week, I returned to that website only to read that announcement over and over again.

I was stoked, happy, and ultra motivated. And, after a little research about what I needed to sell my services as a fashion designer and illustrator, I implemented all that, and I set up my profile and little portfolio. Then, my fashion freelance business began right there.

In the beginning, I just wanted money to keep designing and making my bags, but over time my new business was growing, evolving, and taking me to places I never thought before. It became something I LOVED and CHERISHED, then something I kind of hated, and then again something I truly LOVE and ENJOY 😁

In my latest post I talked about how to become a fashion illustrator, (a profitable fashion illustrator!), and today I want to tell you about the easiest + fastest + best way to start doing what you love and getting paid for it: which is selling your services, aka freelancing.

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FOR THOSE OF YOU WONDERING, WHAT’S FREELANCING?

Generally, freelancing is offering and selling your services to people or businesses that need them. You can work from wherever you want (from your home, traveling, or from your fave coffee shop). You set your prices, you set the rules, and you work on your own schedule. You’re not considered as an employee, so you don’t get the benefits of working full time in a company, but you get lots of more great benefits.

As I see it, freelancing is the freedom to work with people and projects you love, doing what you enjoy, and doing it in your own terms. It is being your own boss, and more importantly, it is being in charge of your life.

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But, why is FREELANCING the easiest + fastest + best way to start working as a fashion illustrator?

I landed my first ever project after less than a month of publishing my small portfolio and reaching to prospective clients. This first project was designing and taking care of the sample production of a footwear collection that was presented in a show in Milan. In my proposal I included pics of a pair of shoes that I designed in school and their patterns, I mentioned the design process, the production process, and how we could work together.

Although I created fashion illustrations for the shoes I designed during that project, the whole project was mainly about design. Yet, my first project in fashion illustration arrived a couple of weeks after that.

I want to emphasize that I had no testimonials, I had no recommendations, I had no referrals, I knew no one, and no one knew me. I just had a tiny portfolio and lots of passion + enthusiasm. And I got my first paid fashion freelance project, one that I truly loved and enjoyed, one that opened up a lot and huge learning + growth opportunities, and one that allowed me to work on my own terms.

So, becoming a freelance fashion illustrator is the easiest + fastest + best way to start making a living from your talent because:

1 | You don’t need a big investment in time and money

This is the most frequent concern among my students + mentees that want to start making a living as fashion illustrators:

  • How much money will I have to invest before I start earning?
  • How much time do I need to put in to be successful?
  • What if I don’t have a lot of money?
  • And what if my time is sort of limited?

Well, you can start very small. The family’s laptop + scanner, my fashion illustration tools (paper, watercolors, pencils…), and an internet connection was everything I needed at the beginning. And now on some projects, that’s all I need.

But, let’s break down what you need:

  • Website + Portfolio. If you use Squarespace, you can have a beautiful website + portfolio + blog for $12 per month, and if you opt for WordPress you’ll invest less than that.
  • Social Media Accounts like Instagram + Pinterest + Facebook + Twitter. They’re FREE.
    Tools + Materials. You can start with whatever you have already, and buy more stuff as over the time. But, watercolors start at $20 per set of 24 pieces, paper is around $15 per block, and you can get a set of brushes from $10 in Amazon.
  • Laptop + Scanner. Use what you already have, you don’t need the latest Mac, nor the best scanner in the world. I use my laptop to enhance the color and brightness of my illustrations with Photoshop, and I also use my laptop to communicate with clients. You’ll also need it to promote and market your work online. If you don’t have a scanner you can go to a photocopy center, and they’ll scan your illustrations for less than one buck.
  • Internet + Electricity. You already pay for them, so it won’t be an extra expense.

See? You don’t need extravagant amounts of money to get started, and you definitely don’t need endless hours to begin working as a fashion illustrator.

You need to set aside some time to set up your website and create your portfolio. And if you have 12-15 free hours per week, you can use them to create one or two fashion illustrations, create content for your marketing efforts (one blog post + social media for the week), and start building your audience. That’s all you need to start getting the ball rolling, you can begin growing from there, and once you feel secure to leave your job, then you can do it – if you want.

It took me a month to land my first project (and it gave me $5,500). Everything – my portfolio and my profile page – was very basic; I didn’t even have a website (although it’s a must, I didn’t know I could have one 😛 ).

The time and the money you invest in freelancing as a fashion illustrator is a tiny fraction compared to the time and money you have to spend to create a product based business. For the latter, the money investment is above the five figures, and the time you need to set up, launch, and start making money is at least ten months.

How long or how easy is it to get a regular job? I don’t know, I’ve never worked full-time in fashion – and I never will! That’s really not my thing, but I’m sure it’s more difficult and restrictive than becoming a freelance fashion illustrator.

If you’re serious about becoming a fashion illustrator, and if you want to start freelancing ask yourself:

  • How many hours per day or week can I set aside to devote to my fashion illustration business?
  • How many dollars per week can I set aside to make my fashion illustration business grow?

2 | You can do it anywhere

Yes, this is for REAL!

When I started working as a freelancer, I did the work on my home’s dinner table, at school between classes, at my boyfriend’s house, and at the coffee shop.

And over the years, I’ve been able to work from home, from my studio, from the beach, from the hotel pool, from Starbucks, from whenever I’ve wanted.

Seriously, you can work from wherever you are, and from wherever you want. It also applies to the city or place you live. You don’t have to wait until you move to New York or Milan, you can start working from wherever you are now.

Once, I had to send some quick drafts when I was on vacation at Los Cabos, Mexico. I drafted them watching the sea, and when I arrived at the hotel, I took some pics, and sent them. – I don’t recommend working on your vacations; that’s sacred time, but I care so much about my client’s and their needs (ok, maybe I’m a bit workaholic too), and that was super easy to do 😉

Ask yourself:

  • From where would you like to work?
  • Do you want to work while you travel, or would you rather work from home?

3 | You can do it according to your schedule

We covered a little of this on point number one, but I think it’s quite important to clarify that you can work as a freelance fashion illustrator according to the schedule you already have. A lot of people wait months and even years thinking they’ll have more time later, ‘maybe next week, or maybe next month’, but that time never comes.

And if you really want to make a change in your life and work as a fashion illustrator, I’m sure you can make it happen because you can use your free time or free up time to do the work you have to do.

Once I began my first freelance project I couldn’t stop, more clients started to come, and I was still in school. I had to make time for school, for homework, for family, for my lovely boyfriend, and for my own rest.

A regular full-time job could have never EVER ever fitted into my busy schedule at that time.

Now I take the amount of clients that gives me the time + money freedom I want. I work the hours I want to work during the week, and I take care of other things (and persons!) I love.

If I want to take the day off and go to the lake, I can. If I want to visit family and spend the weekend or more days with them, I can. If I want to take a whole week on the beach, I can. If there’s a special occasion I don’t want to miss, I can go. And if I feel tired or sick, I can slow down and adjust my schedule.

There’s SO MUCH FREEDOM!

Ask yourself:

  • What things are important to you that you wish you were able to do but you can’t with a full-time job?
  • What things are important to you that you want to keep doing even when you work as a fashion illustrator?

4 | You can start with the skills you already have

A lot of people wait until they learn how to create illustrations with watercolors, and acrylics, and oils, and markers, and digital mediums, and, and, and….

That’s only another way to procrastinate your dreams.

If your skills are already strong in one art medium (watercolors, markers, digital, or whatever), and if you already see signs of what could be your style, then you’re ready to go.

You can start marketing and on the skills you already have.

Of course, you can still learn, explore, and master other things, but you don’t have to wait until you do it to start working as a fashion illustrator.

Ask yourself:

  • What are the fashion illustration skills that I already have?
  • Do I feel confident about them, would I feel comfortable offering them?
  • Is my style as fashion illustrator starting to show up?

5 | You can start with basic tools

I already mentioned the tools I used on my projects, which are:

  • Laptop
  • Scanner
  • Tools and materials to create my fashion illustrations
  • Photoshop
  • Internet connection (to send the files, and communicate with clients).

Now you could tell me ‘but Karen, I don’t have a laptop or Photoshop is too expensive.‘ But, the first laptop I used was my dad’s (well he bought it, but everyone in the house used it 😛 ), I couldn’t use the desktop because it really was too old and super S-L-O-W. And when I couldn’t use my family’s laptop I borrowed one in my school’s library.

Photoshop too expensive? At that time, I acquired a license with the first payment of my freelance project. Now, affordable plans are starting at $10. When you think about the bigger (so MUCH bigger) returns you’re going to get, money excuses begin to vanish away.

No internet connection? You don’t have to be all day all the time on the web. You need it to communicate with your clients and send them results, besides, when you want a thriving and sustainable business, you don’t want to be a slave of your inbox.

I know things sometimes are more difficult to some persons than others, but if you want to do what you love on your own terms, then it’s your job to figure things out. You are the one in charge of your life, and you can make things easier + faster + better to yourself 😉

Ask yourself:

  • What tools + things do you already have that you can use in your fashion illustration business?
  • What tools + things would you need to buy?
  • Can you start with what you already have?

6 | You create + do only the things you want

If you build and launch your fashion illustration business, you can create your own offerings. You don’t have to work doing something you don’t like, or something you don’t feel experienced or comfortable enough.

Do you prefer editorial illustrations over commercial?

Do you want your illustrations to be part of fashion products, clothing, wall art, packaging, branding?

What kind of products do you want to illustrate? Kidswear, Womenswear, Menswear, Accessories?

What illustration techniques do you enjoy the most? Watercolors, markers, color pencils?

You set your rules, and you offer what you want, so you enjoy your whole journey.

7 | You create your own process

You don’t have to follow anyone’s style or process.

You can create, and tweak, and improve your own creative process and style. And also the process you follow to work with clients and delight them, is all up to you.

As you learn new things you can implement them into your process, the more experience you get, the more unique your process will be. And the more unique your style + process are, the more you stand out.

8 | You can charge what you want

Yes! You charge what you want!

Sometimes, particularly in the beginning, you’ll have to negotiate, but I believe that if you want a thriving, successful, and authentic business, you have to stick to your pricing and never undervalue your work.

So, you don’t have to be limited to a salary; it is sad to have dreams and attach those dreams + goals to the amount of money we can spend every month. When you have a freelance business, you are in charge of how much you want to earn and the hours you want to work.

Isn’t it beautiful?

Ask yourself:

  • How much do you want to earn per month, per week, or per illustration?
  • How much do you want to earn per day, or per week?

9 | You can work with as many clients as you want – or can handle

Do you want to work in multiple tiny projects at the same time? Or do you prefer only one large project?

Yes, that’s also up to you! Can you see now how the freedom + flexibility + the joy a freelance business can give you?

When I started my business, I used to say ‘the more, the better.’ But, over the time I realized that I rather have quality clients and projects over a large quantity of them. Maybe you think like me, or maybe don’t, but you are the one who sets the rules.

10 | Clients want to work with you because of your style and talent

In many full-time jobs you get hired according to your salary rate, but if you establish yourself as an experienced fashion illustration with a distinct style, and show off your talents, you’ll start attracting raving clients instead of chasing nightmare clients.

This is huge! If you can work on your own schedule, charging what you want, doing what you love, and on top of that you work with delightful + loving clients, then you are in heaven! (me singing with a heavenly voice, haha!)

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BUILDING A FREELANCE BUSINESS IS NOT FOR EVERYONE THOUGH

Yes, there’s a disclaimer here.

Despite all the amazing reasons why freelancing is the easiest + fastest + best way to start making money as a fashion illustrator, you have to work hard, you have to be consistent and persistent, you have to hustle, you have to deliver, and you have to delight.

This is not for people that give up easily, not for people that conform with little, even less for people that want overnight success.

Freelancing as a fashion illustrator is for passionate people that want to do what they love on their own terms, but also that want to pour their heart and soul into what they do.

This is for people who want to grow and evolve along the way and help others to grow and evolve with them. This is for hardworking people that are willing to give their best every time, every day, in every project.

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To Finish…

My hope for this post is that you can see the awesome benefits + possibilities you have when you decide to become a freelance fashion illustrator. And I hope this post serves + encourages + inspires you to create your thriving fashion illustration business!

One more thing, before I go.

 

 

 

 

 

 

This blog post is part of a series I’ve created to present you the first launch of Thriving as Fashion Creative, an 8-week step-by-step program that’s here to help you turn your passion for fashion illustration into a CRAZY profitable business.

A business that makes you stand out from the crowd so your dream people find you. One that offers services that your dream clients can’t resist loving, sharing, and buying. A business that is all yours, and that allows you to do what you most love + live the life you want.

There are a few spots available, and it starts in September 2016 – find out more this way.

With all my LOVE!

My-Name

Email-White Space

P.S: Will you try freelancing as a fashion illustrator?

If your answer to this questions is ‘yes, yes, yes, I can’t wait!’, I have to invite you and encourage you to:

Sign up to Thriving as Fashion Creative. It’s been created for you, the passionate + talented fashion illustrator who can’t wait to make her dream business happen.

I’ll teach you how to start your business from scratch + make a living doing what you love.
I’ll give you space to learn + implement.
I’ll make it easier for you to plan + show up.

And I’ll be with you along the way, step-by-step, hand-in-hand. Go here to secure your spot.

Filed Under: Business, Fashion Illustration, How to Become a Fashion Illustrator

How to Become a Profitable Fashion Illustrator

So you want to become a profitable fashion illustrator, but don’t know how to start?

It’s great you’re here! And it’s awesome you’re ready to put hands to work towards making your dreams happen.

Starting your own profitable business as a fashion illustrator is fantastic because:

1 | Creating fashion illustrations is one of the most fun + fulfilling work you’ll ever do.

You get the best of both worlds: fashion + illustration. You can get the creative freedom you crave, you can create the illustrations according to your point of view, to how you experience fashion + life, and you can create them in your own authentic style.

It feels amazing to have an idea in your head and turn it into something you can see in real life. It’s so fulfilling when your clients LOVE what you create. And it gets even better when you see that little thing you created it’s being admired + loved + purchased by someone else.

You can create fashion illustrations for your favorite brands, magazines, and people. It’s just FANTASTIC!

2 | Building your own business means you can live your life on your own terms

You can work from home, you can work on the go, you can work on the runway. You can live near to the beach, in the mountains, or travel the world. You CHOOSE.

You can set your own schedule, you can take time off whenever you want, and you can go on a long vacation every time you want.

You set your prices, and you decide the amount of money you earn. You don’t have to settle. And you choose how many hours per day you work.

You have the FREEDOM to do what you love and create the inspired + happy life that you dream of.

3 | As a fashion illustrator, the possibilities you have to create are endless

As a freelancer, you can create your fashion illustrations to be featured in products like accessories, clothing, stationery collections, fabrics, decor, phone cases, wall art, and more. You can create custom illustrations for branding, packaging, and even portraits of people who are in love with your style. And your illustrations can be part of books, coloring books, and appear in your favorite magazines.

Of course, no one said it was easy. Actually, I always say: becoming a fashion illustrator, and making money out of your creations is not easy, but it’s not just for the lucky either.

It’s for passionate + talented + hard-working people – like you 😊

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If you’re like most of my students, you may be super worried about things like:

 

What if I’m not good enough? What if I’m not ready?

Good enough and ready for what? For doing what you love for a living? For living your dreams?

We’re all good enough + ready for that.

But waiting to feel good enough or ready to start your business is just a waste of time.

Being good enough or ready is just an illusion that gets you off track keeping you focused on something that deceptively gives you security – for many people being good enough + ready = success, but that’s not necessarily true.

I believe we’re all a work in progress. I think we’re always growing + evolving + improving, and so does our work. Every new project, every new experiment, and every new illustration give something special to our experience + skills + style.

Even I, after eight years of being a fashion illustrator, just discovered something that would change my style – making it more me. If I’d waited this long, I would’ve missed a lot of knowledge + projects + experiences, I would’ve missed everything, and maybe I wouldn’t have been happy with my style as I am now.

This ‘what if I’m not good enough or ready’ question is tricky because we’re all in the making, but you got to differentiate between feeling scared of the unknown, and actually not being ready.

See, you may not feel ready or good enough ever, but I believe that you must start before being ready or good enough because the best things are learned along the way when you experience them. And you’d be holding yourself back if you wait for the illusion of feeling secure.

So, just in case you want to differentiate fear and not being ready.

When you’re ready…

Your skills are strong. When you create a fashion illustration, you do it with ease. Of course, perfectionism + comparison try to creep in, but overall you know what you’re doing and you like it. Besides, people can’t stop noticing how good you are, and they keep telling you how much they love your work.

And your style is rising. Even if you don’t have it super clear yet, when you put your latest work in front of you, you can notice some similarities and cohesiveness.

Again, there’s no such thing as ‘being good enough’. If you have a calling, if you feel it in your heart that you’re meant to be a fashion illustrator, then it’s your job to make it true, nurture your skills, discover your authentic style, and show up 100% for each new client + project you get.

It’s your job to be the best fashion illustrator you can be right now, and commit to doing your very best every time.

And, it’s okay feeling fearful and doubtful, and it doesn’t mean you’re not ready or good enough – actually, you’re more ready + good enough than what you allow yourself to admit 😉

 

What if no one wants to work with me?

Fashion is a diverse industry, there are products and styles for everyone, and I mean it when I tell you that there are people for your fashion illustrations. I KNOW it because I’ve seen it.

There’s no style too simple, too realistic, too happy, too melancholic, or too whatever.

People is looking for what you have to offer, and there’s still room for you.

Think if this is an irrealistic fear or if it’s rooted in facts.

A question that makes my students + mentees laugh (out loud) and vanish this fear is this:

Really, are you that bad that even your mom wouldn’t buy an illustration for one buck?

I know it’s a silly question, but most of our fears are silly too, and the best way to disarm them is realizing how dumb they are 😊

Stop freaking out about if people will want to work with you. And start focusing on how you can improve as a fashion illustrator, showing up in front of the people who are your ideal clients, and serve them well.

 

Where should I start? What do I need to set up before starting?

As I describe in a lengthy lesson of my free email course, the 3 pillars to become a profitable fashion illustrator are:

  • Skills
  • Style
  • Showing Up

Your skills should be strong. Your style should be authentic. And you must show up and share who you are and what you do.

Also, on my free email course, I share with you along two lessons the step-by-step you must follow. If you want all the nitty-gritty, I recommend you to go and sign up here; it’s free. But, in summary, this is what you have to do:

  1. Embrace yourself to stand out, and determine what kind of offerings you want to sell
  2. Know who is your dream client, and what they need + want
  3. Create offerings your dream clients and you LOVE
  4. Have a website + branding
  5. Build an effective portfolio
  6. Create a content + marketing strategy that attracts and catches your dream clients
  7. Delight your clients, so they keep coming back

 

How will I attract clients, and how will I book them?

This is the most frequent question among my students + mentees who want to start working as fashion illustrators. And the truth is, you can get a large stream of clients through a bunch of different and powerful ways like content marketing, referrals, word of mouth, networking, collaborations, social media – and more.

The key is in the third pillar of becoming a profitable fashion illustrator: you have to show up.

It’s not as difficult as you may think. And as soon as you get the ball rolling, clients will start finding you.

What if I mess it up so bad that I have no way to support myself?

Well, I messed it up so bad that I had no way to support myself. I was so determined to make my clients happy no matter what that I invested all my time + money in the project of one of them.

I was so obstinate that I made my boyfriend invest his savings too – savings for our wedding, our new home, and our new life together.

That was a huge mistake, the client ran away, I got in debt, and I lost it all: the money, my faith in people, my dreams (all but my boy, we’re now happy + married 😍)

It was the worst case scenario I could’ve ever imagined. For months, I cried all night, and during the day I was like a zombie – I couldn’t believe someone could take advantage of my good will, my passion, and my love for her project. Heck, I was helping this client not only giving my all with my work but also financially so she could get her samples on time.

For sure, I wanted to give up, I wanted to get a regular job and forget everything about entrepreneurship + being my own boss + building the life of my dreams.

And I couldn’t look at Allan (my hubby) in the eye; he was as devastated as I was – we were getting married in three months, and I screwed it all up. But, as always, he supported me with love + grace, and he told me something I’ll never forget:

Now we can tell this adventure to our children and grandchildren. It’s part of our love story, it made us stronger, and I love every piece of it.

You know, it’s almost six years since that happened, and I still get tears in the eyes, but thinking about the worst thing I had to do it was getting a part-time job. And it didn’t last two weeks because I got another freelance project.

Most of the times, the worst case scenario is that you have to get a part-time job, and that’s fine. That doesn’t mean you failed; it just means you’re growing + getting stronger + adding another adventure to your own story.

You’ll never mess it up so bad that you’re not able to get up again – I won’t let you, I promise!

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I believe in you; you can become a profitable fashion illustrator!

So, if you want to start your own business and become a profitable fashion illustrator, this is what I recommend you to do:

1 | Plan for success + take action

Now you know the pillars you have to have in place to be profitable (skills + style + showing up), and you know the step-by-step you need to follow:

  1. Embrace yourself to stand out, and determine what kind of offerings you want to sell
  2. Know who is your dream client, and what they need + want
  3. Create offerings your dream clients and you LOVE
  4. Have a website + branding
  5. Build an effective portfolio
  6. Create a content + marketing strategy that attracts and catches your dream clients
  7. Delight your clients, so they keep coming back

So, start following these steps, work on the nitty-gritty details of each, put them on your calendar and take action. If you need accountability, tell your boyfriend, your mom or dad, or your BFF what you want to do, and ask them if they can keep you accountable.

And no matter what keep going, even if things get hard, even if fear + self-doubt try to stop you. Make your dream a reality.

2 | Don’t be afraid to side hustle or start small

You don’t have to quit your 9-to-5, and you definitely don’t have to launch big with bells and whistles to become a profitable fashion illustrator.

I had the privilege to be living with my parents when I started my business, and I didn’t have a 9-to-5, but I still was in school (kind of a regular job but without payment). And I started very small, I had a tiny portfolio, no referrals, no website, and I underpriced my work, but I started.

Little by little I + my business evolved, I began gaining traction and as clients kept coming I increased my prices, built an effective portfolio, a strong word of mouth, and a long waiting list. It didn’t happen overnight, and it wasn’t easy, but all the great things I experienced + all the fantastic people I met + all the lessons I learned happened because I decided to side-hustle and start small towards achieving my dream – instead of waiting until everything would be “perfect.”

Don’t be afraid to follow your heart + be brave + make your dreams happen. You deserve it.

3 | Own yourself + embrace, trust, and use your talents.

By all means be yourself, own yourself, be proud of you and your journey. No one’s story is like yours, and no one’s journey is for you. You + your story + your journey + your style are all special, and it’s your job to own them and be proud of them. Because, that’s what differentiates you from the crowd, that’s what makes you and your work special, and that’s what makes clients choose you over other people.

Own who you are.

Always, embrace + trust + use your talents, they’re there for you. You have them for a reason, so you better put them to use.

And, whenever you need to learn something or nurture your craft, do it. There’s no better way to embrace + trust + use your talents than learning new skills, finding new tools, and investing in yourself and your own growth as an illustrator to be of better service to your clients.

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To Finish…

Becoming a fashion illustrator, and building my freelance business is one of the best decisions I’ve ever made – and I LOVE it! It’s been challenging + scary at times, but it’s the most fulfilling + exciting + fun I’ve done as a fashion creative (I can’t really imagine myself working full-time, I just can’t :P)

If you want to become a profitable fashion illustrator, I hope this post has clarified some of your doubts + encouraged you to start doing what you love for a living + guided you through the steps you should take to get started on your journey.

One more thing, before I go.

 

This blog post is part of a series I’ve created to present you the first launch of Thriving as Fashion Creative, an 8-week step-by-step program that’s here to help you turn your passion for fashion illustration into a CRAZY profitable business.

A business that makes you stand out from the crowd so your dream people find you. One that offers services that your dream clients can’t resist loving, sharing, and buying. A business that is all yours, and that allows you to do what you most love + live the life you want.

There are a few spots available, and it starts in September 2016 – find out more this way.

With all my heart!

My-Name

Email-White Space

P.S: My question for you today is, will you become a profitable fashion illustrator?

If your answer to this questions is ‘heck, yeah!’, my invitation + encouragement to you is:

Sign up to Thriving as Fashion Creative. It’s been created for you, the passionate + talented fashion illustrator who can’t wait to make her dream business happen.

I’ll teach you how to start your business from scratch + make a living doing what you love.
I’ll give you space to learn + implement.
I’ll make it easier for you to plan + show up.

And I’ll be with you along the way, step-by-step, hand-in-hand. Go here to secure your spot.

Filed Under: Business, Fashion Illustration, How to Become a Fashion Illustrator

All content + images Copyright © 2025 Karen Avila | Fashion Step-by-Step

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